About Us
Helping Local Businesses Get Found and Grow
Who we are
NINO Local SEO
At NINO Local SEO, we help local businesses stand out online and give agencies a reliable partner to outsource local SEO. Whether you’re a startup, a family-run shop, an established brand, or a marketing agency with clients who need Local SEO — we create custom strategies that bring real results: more visibility, more calls, more growth.
Founded in 2025 by Niño Maandal, a former civil engineer turned SEO specialist, the agency blends analytical thinking with creative strategy. We’re passionate about making SEO simple, effective, and accessible — for local businesses that deserve to compete online and agencies that need a specialist they can trust.
We specialize in Local SEO, but our work also covers content writing, on-page optimization, link building, technical audits, and everything in between. We’ve worked with businesses across the US, UK, Australia, Canada, and Singapore — delivering results that speak for themselves. If your business or your clients need more than just traffic — if you need results — you’re in the right place.
Your SEO Partner
Meet the Founder
Hi, I’m Niño Maandal, an SEO specialist with over 3 years of hands-on experience helping businesses grow through search.
I started my career as a civil engineer, where I developed a strong foundation in structure, systems, and analytical thinking. That mindset carried over naturally into SEO. What began as curiosity about how Google works turned into a focused career built around data-driven strategy and measurable results.
Over the past few years, I’ve worked with multiple websites across different industries, helping improve their search visibility, rankings, and overall performance. My experience covers the full scope of SEO, including:
- On-page and technical SEO audits and implementation
- Keyword research and search intent mapping
- Content strategy and SEO content optimization
- Local SEO and Google Business Profile optimization
- Website structure, internal linking, and UX improvements
I’ve helped businesses:
- Increase organic traffic through targeted content strategies
- Rank for competitive keywords in their niche
- Improve website clarity and conversion through better structure
- Build a stronger long-term presence on Google without relying on ads
My approach is straightforward and results-focused. I don’t rely on shortcuts or trends. I focus on building a strong SEO foundation that continues to perform over time.
Today, I work with local business owners who want to compete with larger brands and agencies who need a trusted partner to outsource local SEO for their clients. There’s nothing more rewarding than seeing a business grow through a strategy that’s built to last.
What we do
We Provide Full SEO Services for Businesses and Agencies
We specialize in Local SEO, but we offer a full range of SEO services tailored to your growth. For agencies, all services are available as white-label — delivered unbranded and ready to present to your clients:
Whether you’re a business owner just getting started or an agency looking to outsource local SEO for your clients — we’ll meet you where you are and get you where you want to be.
Our Mission
What Drives Us to Do What We Do
To give local businesses a fighting chance online and agencies a Local SEO partner they can actually rely on — by making SEO clear, honest, and effective.
We’re here to remove the guesswork from your marketing and replace it with real strategies that bring in traffic, leads, and long-term growth. Our mission is to help business owners feel confident in their online presence and give agencies the support they need to deliver consistent Local SEO results for their clients — without the complexity or overhead.
Our Vision
Where We’re Headed—and Why It Matters
We want to change the way businesses and agencies think about Local SEO. It’s not a luxury — it’s a tool every business deserves to use, and every agency should be able to offer.
Our vision is to become a trusted Local SEO partner for local businesses and agencies worldwide — known for delivering real, measurable results. We’re here for business owners tired of feeling left behind by fast-changing digital trends, and for agencies looking for a reliable specialist to outsource local SEO without the risk.
Whether you’re a local shop in a small town, a multi-location brand, or a marketing agency with 20 clients who need Local SEO — we believe you deserve results you can count on.
This isn’t just about rankings — it’s about helping great businesses and great agencies grow with confidence.
Our Core Values
The Principles That Shape Our Work
- Simplicity - We explain things in a way that makes sense. No tech speak. No jargon.
- Results - We focus on what moves your business forward—not vanity metrics.
- Transparency - You’ll always know what we’re doing, why we’re doing it, and how it’s working.
- Consistency - Trends change, but great SEO is built on doing the right things over and over again.
- Respect - We respect your time, your budget, and your goals. We work like it’s our business.
Ready to Outsource Your Local SEO?
Helping local businesses rank and agencies scale — with proven Local SEO from a specialist you can trust.