Key Takeaways
- Consistent business info and local keywords are essential for Local Pack rankings.
- Positive Google reviews really help boost visibility and build trust.
- Regular monitoring and clear reporting keep everyone on track.
- Even after a business moves, the right local SEO strategy can quickly turn things around.
- A focused, step-by-step approach delivers results—no fluff, just what works.
If you’ve ever felt frustrated that your business isn’t showing up where local clients are searching, you’re not alone. This UK architect firm was in the same boat—buried below page one and missing out on leads. In just four months, we helped them jump from outside the top 20 to ranking #1 or #2 in Google’s Local Pack, boost their profile views by 176.79%, and turn things around with a steady stream of new inquiries. Here’s how we did it.
The Challenge They Faced
This architect firm, based in the UK, was feeling stuck. They had already tried SEO before, but the results were disappointing. Their website wasn’t ranking well for important commercial architecture keywords, which meant fewer visitors and fewer leads. On top of that, they had recently moved to a new location, which made their online presence even more complicated.
Here’s what they were dealing with:
- Their website was buried deep in search results, barely showing up for local searches.
- They weren’t appearing in Google’s Local Pack — those top 3 map listings that get the most attention.
- Leads and inquiries were dropping, putting their business growth at risk.
- Their previous SEO efforts didn’t deliver the results they expected, leaving them unsure about what to do next.
They needed a fresh, focused approach to get back on track and start attracting local clients again.
What They Wanted to Achieve
Their goals were clear:
- Rank higher in Google search results and the Local Pack for relevant UK-based commercial architecture keywords.
- Increase website traffic from people searching for architects nearby.
- Get more qualified leads and project inquiries to grow their business.
Our Approach: A Simple, Step-by-Step Local SEO Plan
We believe in cutting through the noise and focusing on what really works. Here’s how we tackled their problem:
Step 1: Audit & Research
We started by digging deep into their current online presence. This meant:
- Checking how their business appeared in local search results and the Local Pack.
- Identifying inconsistencies in their business information online.
- Analyzing their competitors to see what keywords and strategies were working for them.
- Spotting quick wins that could boost their visibility fast.
This gave us a clear picture of what was missing and what needed fixing.
Step 2: Optimization
Next, we rolled up our sleeves and got to work on the areas that would make the biggest difference:
- Google Business Profile Optimization: We updated their profile with accurate business details, added fresh photos of their projects, and made sure their categories and services were clear and relevant.
- NAP Consistency: We ensured their Name, Address, and Phone number were exactly the same everywhere online — a critical factor for local SEO, especially after their move.
- Citation Building & Cleanup: We created new listings in trusted local and industry directories and cleaned up outdated or incorrect citations that could confuse Google.
- Local Keyword Optimization: We carefully integrated location-specific keywords into their website content and Google Business Profile to match what potential clients were searching for.
- Website Optimization: We improved key on-page elements like title tags, meta descriptions, and added local schema markup to help Google understand their location and services better.
- Local Backlinks: We reached out to local business groups and architecture-related sites to get quality backlinks, which boosted their authority in the local market.
- Review management: We encouraged happy clients to leave positive Google reviews. This made a big difference! More reviews and better ratings helped boost their spot in the Local Pack and built trust with new clients.
Step 3: Monitoring & Reporting
We didn’t just set everything up and walk away. We tracked their progress closely by:
- Monitoring their Local Pack rankings for the main keywords within a 14-mile radius.
- Keeping an eye on calls, website visits, and direction requests coming from their Google Business Profile.
- Providing clear, monthly reports so the client could see exactly how their visibility and leads were improving.
The Results: Big Wins in Just 4 Months
| Month | Organic Traffic | MoM Change (%) | Total Change (%) |
|---|---|---|---|
|
February |
56 |
—
|
—
|
|
March |
64 |
+14.29% |
+14.29% |
|
April |
103 |
+60.94% |
+83.93% |
|
May |
155 |
+50.49% |
+176.79% |
The hard work paid off quickly:
- Their main local keyword jumped from rank 20+ all the way to #1 or #2 in the Google Local Pack within a 14-mile radius of their location.
- They started getting significantly more profile views (+176.79%), along with more calls and direction requests from local prospects.
- Leads and project inquiries began to increase, reversing the previous downward trend.
- The client was thrilled to finally see their business showing up where it mattered most — right at the top of local search results.
“The difference has been huge. We’re finally hearing from people who are actually looking for what we offer.” – D.W. (Architect Firm Owner)
Why This Worked So Well
- We focused on the fundamentals that Google cares about for local SEO — accurate business info, relevant keywords, strong local signals, and quality reviews.
- The competition for their main keyword was moderate, which meant we could move quickly and get results in just a few months.
- Our clear, step-by-step approach kept the client informed and confident throughout the process.
What This Means for You
If you’re a local business struggling to get noticed online, especially in the Google Local Pack, this case study shows that with the right strategy and focus, you can climb the ranks and start attracting more local customers.
Ready to get your business seen by the right people at the right time? Let’s talk about how we can help you get there.