Niño Maandal

Niño Maandal is the founder of NINO Local SEO and a Local SEO specialist who helps local businesses get found on Google and gives agencies a reliable partner to outsource their SEO. A former civil engineer turned SEO specialist, he geeks out on rank tracking maps, citation building, and strategies that actually move the needle.

Local SEO for Plumber before and after results

Helping a New South Wales Plumber Break Into the Top 3 of Google Local Pack

When your business relies on local customers finding you fast—like plumbing does—showing up in the top spots on Google can mean the difference between a steady stream of calls and a quiet phone. Here’s how we helped a plumber in New South Wales finally crack the top 3 in the Google Local Pack, boost their profile views by over 78%, and reach more customers in nearby areas.

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How Local SEO Boosted a Therapist’s Practice

When you’re a small business owner, especially in a personal field like therapy, being found by the right people in your city can make all the difference. Our client, a therapist who recently moved her practice to San Diego, was struggling with low visibility, no verified Google Business Profile, and declining leads. After working together, she went from ranking outside the top 20 to securing a top 1–3 spot in the Google Local Pack within six months. Her Google Business Profile views increased by over 150%, driving more traffic and new clients to her practice—all without expensive local SEO fees.

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Before and After Heatmap of Local SEO for Architect firm

How We Helped an Architect Firm Climb to the Top of Google’s Local Pack

If you’ve ever felt frustrated that your business isn’t showing up where local clients are searching, you’re not alone. This UK architect firm was in the same boat—buried below page one and missing out on leads. In just four months, we helped them jump from outside the top 20 to ranking #1 or #2 in Google’s Local Pack, boost their profile views by 177%, and turn things around with a steady stream of new inquiries. Here’s how we did it.

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